To engage attendees of Tomorrowland, the popular Belgian musical festival, Lipton? Iced Tea partnered with Crown Bevcan Europe and Middle East, to bring the design of a new beverage can to life with thermochromic inks.
The experts at our European Design Studio helped Lipton’s design agencies maximize the impact of these engaging inks. ?Inspired by the festival’s theme of life, unity and love, the design includes two “faces” – before and after cooling. A strapline encourages consumers to “chill the can and see the love,” offering a nod to the improved enjoyment they can experience with the cold beverage. ?